Episode 3

Across the Luxury Metaverse

Published on: 3rd November, 2021

Lil Miquela, a 19-year-old TikTok influencer with more than 3 million followers, has promoted Calvin Klein, Prada, and other top fashion brands. She also happens to be an avatar, an online robot created by a startup with venture funding. Sarah Willersdorf, BCG’s global head of luxury, explores the somewhat wacky but very real intersection of fashion and the metaverse, explaining what the virtual world holds in store for consumers and brands.



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
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About the Podcast

The So What from BCG
This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow.
Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

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Nick Howard