Episode 98

Become the CEO of Your Health and Longevity

Published on: 12th August, 2025

What happens when people live decades longer than before—but not necessarily healthier? Iana Kouris, customer experience leader at BCG X, explores how companies can help people live longer healthier. Businesses can jumpstart the longevity economy by leveraging CX, behavioral design and change management to develop new products for prevention and customized for the growing elderly population, as well as supporting their employees on this journey. 

Learn More: 

Iana Kouris: https://on.bcg.com/4fvFrXv 

BCGX: https://on.bcg.com/4ltCU1A 

How Digital and AI Will Reshape Health Care in 2025: https://on.bcg.com/4mEGBCu 



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About the Podcast

The So What from BCG
This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow.
Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.

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Nick Howard