Episode 77

Customer Strategy: It’s Personal

Published on: 8th October, 2024

Mark Abraham, leader of BCG’s Marketing, Sales & Pricing practice in North America, explains how organizations can combine the physical and digital to create powerful customer experiences. As co-author of the new book Personalized: Customer Strategy in the Age of AI, Abraham explains that few actually hit the mark—wasting resources and leaving customers disappointed. 

Learn More: 

Mark Abraham: https://on.bcg.com/3NdACFc 

Read Personalized: Customer Strategy in the Age of AI: https://on.bcg.com/3zVUEAN 

BCG on Personalization: https://on.bcg.com/4eRv1QK 

CEO Moments of Truth: https://on.bcg.com/TSWMoT 



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About the Podcast

The So What from BCG
This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow.
Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

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Nick Howard