Episode 57

How Marketing Can Change Your Mind

Published on: 6th December, 2023

The human brain is constantly making associations between events, objects, and memories. David Ratajczak, global leader of BCG’s marketing practice, says companies can rely on this deep psychology to create positive associations with their brand. Campaigns no longer exist solely in big media where only large, established companies could afford them. Startups and small businesses can win mindshare against industry giants by investing in precision digital technology that takes advantage of these associations.      

Learn More:

Digital Marketing: https://on.bcg.com/3GzAe04

Capturing Mind Share with Precision Branding: https://on.bcg.com/3T6jMw0



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
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About the Podcast

The So What from BCG
This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow.
Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

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Nick Howard