Episode 93

Not All Growth Is Good—Here's How to Get It Right

Published on: 3rd June, 2025

Justin Manly, BCG’s lead on growth and innovation, explains how businesses can choose the right growth strategy given their aspirations and position in the market. Whether a company is gaining or losing share, in a booming or sluggish industry, profitable growth depends on knowing your starting point. 

Learn More: 

Justin Manly: https://on.bcg.com/4kGYyPH 

BCG’s Latest Thinking on Growth and Innovation Analytics: https://on.bcg.com/4kjTEIB 

BCG’s Latest Thinking on Corporate Finance and Strategy: https://on.bcg.com/3ZeAMlX 

Your Growth Strategy Depends on Your Starting Point: https://on.bcg.com/43YpzZm 

The Vitality Code: How Growth Leaders Master Strategy, Technology, People, and Culture: https://on.bcg.com/4dMKjH1 



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About the Podcast

The So What from BCG
This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow.
Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.

About your host

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Nick Howard