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BCG PRESENTS: Imagine This...: Preparing for an Uncertain Future…in the Future

Published on: 8th April, 2025

 By the year 2035, we will likely be able to utilize AI to crunch complex data sets and produce far more accurate predictions of the future, for everything from stock market fluctuations to consumer trends. Already, meteorologists are using AI to improve weather forecasting—for instance, by more accurately predicting when a hurricane will make landfall. But BCG’s Alan Iny says this does not mean that business leaders will be able to dispense with planning for multiple scenarios. Predictions will never be perfect—and everyone will have access to the same tools—so strategic planning will remain critical even as it evolves in new ways. 

 

Learn More: 

Imagine This: https://lnk.to/imagine-this-general-show09

Alan Iny: https://on.bcg.com/4fCNDo5 

Are Leaders as Prepared for Strategic Risks as They Think They Are?: https://on.bcg.com/3AXqw8J 

BCG on Corporate Finance and Strategy: https://on.bcg.com/496c3Ek 

CEO Moments of Truth: https://on.bcg.com/ITMoT  



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About the Podcast

The So What from BCG
This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow.
Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.

About your host

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Nick Howard