Episode 81

Price, Portfolio, Personalization—New Rules for Consumer Goods

Published on: 3rd December, 2024

The consumer goods industry is facing threats from new competitors, inflation, and changes in consumer behavior. Rohan Sajdeh, global leader of BCG’s consumer practice, outlines how companies can adapt through portfolio reshaping, advanced pricing strategies, and personalized customer experiences. He also discusses how AI and sustainability are shaping the future of the industry.  

Learn More: 

Rohan Sajdeh: https://on.bcg.com/4ggm0RL 

Consumer Products Industry: https://on.bcg.com/4f2DyQe 

CEO Moments of Truth: https://on.bcg.com/TSWMoT 

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About the Podcast

The So What from BCG
This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow.
Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.

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Nick Howard