Episode 33

Software Is Eating Your Car

Published on: 18th January, 2023

In 2011, venture capitalist Marc Andreessen famously declared that “software is eating the world,” meaning it would disrupt traditional industries. Alex Koster, who leads BCG’s automotive technology and software business, explains just how fundamentally software is altering an industry, whose main product, the car, has changed relatively little in 100 years. In self-driving vehicles, for example, the cabin will offer an immersive experience for riders. Besides the consumer experience, the rise of electric and self-driving cars will likely encourage cooperation between the auto and tech industries and force cities to reimagine the role of streets and public space.



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
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About the Podcast

The So What from BCG
This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow.
Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

About your host

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Nick Howard