Episode 70

The Electric Vehicle Revolution Isn’t Dead—It’s Just Recharging

Published on: 18th June, 2024

Brian Collie, BCG’s global leader for the automotive and mobility sector, explains that price and range anxiety remain as barriers to adoption of electric vehicles. Even so, recent BCG research in the US found that nearly 40% of surveyed consumers are considering a switch to electric for their next vehicle. To tap into that demand, manufacturers need to lower their cost structure—they currently lose $6,000-$30,000 per car—and work with partners. 

  

  

Learn More: 

Brian Collie: on.bcg.com/3XnvKTX 


Automotive Industry: on.bcg.com/4ejyMid 


Can OEMs Catch the Next Wave of EV Adopters?: on.bcg.com/3KJ9UCS 



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About the Podcast

The So What from BCG
This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow.
Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

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Nick Howard