Episode 37

When Shopping and Entertainment Collide

Published on: 15th March, 2023

In Indonesia, consumers began mixing together several orders of McDonald’s soft serve ice cream into a dessert mashup. Videos of this quirky development quickly went viral, and the trend spread to Thailand. Rather than worry about losing control over its carefully crafted image, McDonald’s encouraged the activity by creating an online video ad campaign around their customers’ videos. Welcome to the crazy world of shoppertainment, which BCG projects will grow into a $1 trillion market in Asia by 2025.  



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This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
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The So What from BCG
This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow.
Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

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Nick Howard