Episode 72

Punch Cards, Frequent Flyers, and the Future of Loyalty

Published on: 16th July, 2024

The average US consumer belongs to around 14 loyalty programs. Edward Crouch, BCG’s global leader for loyalty and membership, explains how unique experiences and personalization can convert everyday customers into loyal fans.  

  

Learn More: 

Edward Crouch: https://on.bcg.com/3zgpaF0 

Loyalty Programs Need Next-Generation Design: https://on.bcg.com/4chjlWy 

Travel and Tourism: https://on.bcg.com/3KXgJ3X 



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Chartable - https://chartable.com/privacy
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About the Podcast

The So What from BCG
This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow.
Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

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Nick Howard