Episode 73

The Olympics: A Brand’s Golden Opportunity

Published on: 30th July, 2024

In a world of microtargeted ads and niche audiences, sports remain one of the few remaining opportunities for brands to capture the attention of the masses. Dan Wald, global lead of BCG’s sports business, talks about how the Olympics works to stay relevant in a fragmented world. How can businesses and sports leagues incorporate this success into their current strategies?  

  

Learn More: 

Dan Wald: https://on.bcg.com/4dfqw1g 

Marketing and Sales: https://on.bcg.com/46jJ7Hx 



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About the Podcast

The So What from BCG
This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow.
Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

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Nick Howard